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Max Mara Spring Summer 2022 Runway Show

The Max Mara Spring Summer 2022 show transports us to the world of Françoise Sagan and that summer in the 1950’s when, as a rebellious teenager, she wrote her literary masterpiece, "Bonjour Tristesse", and became a superstar in the intellectual firmament that held the Beat Generation in its thrall.
The Spring Summer 2022 Collection evokes classic workwear with an upscale prêt-à-porter flair. Styles feature precise contrasting seams on gathered canvas, impeccable poplin and denim. Tank tops and masculine-style sandals with chunky soles complete the bad girl look. Sometimes-embroidered chiffon with delicate feathers counterbalances the workwear style.
The colour palette ranges from sand and tan to navy blue and black, enhanced by yellow and orange accents recalling sunlit beaches. Beach umbrellas are the inspiration for laid-back complete looks in boldly striped canvas.

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Max Mara Resort 2022 - Local Color

The Resort 2022 Local Color Collection is set against the picturesque backdrop of Ischia. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories “Local Color”, from which the collection takes its name. Symbols of Capote’s narrative are his “swans”, beautiful women who led a glamorous life in search of perfection. With this collection Max Mara is seeking to appeal to a new generation of swans, today’s working women with different, yet equally glamorous lives. The film of the collection is directed by Ginevra Elkann, a director and niece of Marella Agnelli, one of Truman Capote’s “swans”.

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Max Mara Fall Winter 2021 Runway Show

The Max Mara woman is like a queen. Britannic style with an Italian accent. Authentic and sometimes eccentric, it’s been a recurring theme at Max Mara right from the start and it’s the backbone of this anniversary collection. New must-haves include the oversized bomber jackets and "thornproof” jackets in incredibly soft alpaca wool with utility pockets. To be worn with kilts, thick socks and sturdy shoes. And to complete the urban-county mix, there are impeccably tailored suits in tattersall checks, chic graphic tartans, oversize aran knits, velvet elbow patches and jaunty jabots in organza.

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Max Mara Spring Summer 2021 Runway Show

Rebirth, renewal and reconstruction. New silhouettes captivate the runway: short and snappy, long and voluminous. Sleeves are slashed right through. Richly gathered necklines are scooped or run straight across, like a cinquecentesco portrait. The painterly palette blends ochre, umber, sienna, lamp black and white with smudges of subtle colour, like the powdery pastels of an Umbrian affresco. Max Mara's modern alchemy captivates the Spring Summer 2021 runway.

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Emma Talbot wins the 8th edition of the Max Mara Art Prize for Women

Emma Talbot’s winning proposal for the Max Mara Art Prize for Women questions deeply rooted positions of power, governance, attitudes to nature and representations of women, through an acutely personal lens. As the winner, Emma Talbot will spend six months in Italy on a bespoke residency, creating a new body of work to be shown at the Whitechapel Gallery in 2021, followed by the Collezione Maramotti, Reggio Emilia, Italy.

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Gemma Chan is the recipient of the Women in Film Max Mara Face of the Future Award 2020

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#Max Mara Resort 2020 Runway Show

In the 30th anniversary of the fall of the Berlin Wall, Max Mara salutes the renaissance of this great city with a special fashion show. An exclusive venue: the Neues Museum in Berlin which hosted a Runway Show for the very first time.

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Max Mara's Face Of The Future 2019: Elizabeth Debicki

It’s award season in Los Angeles. At The Beverly Hilton Hotel the stars were out this week for Elizabeth Debicki, the latest mega-star in the making, to be recognised by the Women In Film Max Mara Face Of The Future Award®.

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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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